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Contractor website design for remodelers
Your work should look as credible online as it does in the finished room.
I design and build websites for remodelers, cabinet makers and kitchen and bath showrooms that have strong projects, a generic website, and more to say than a template can hold.
A generic site makes good work harder to trust.
Homeowners are comparing the quality of your projects, your process, and whether you feel like the right fit. If the proof is buried, the site leaves the most important questions unanswered.
See what the best contractor websites get right →It looks like everyone else.
Same template, same stock hero, same slogan as the three other firms a homeowner has open in another tab.
The best projects are buried.
Your finished rooms sit three clicks deep, after the paragraph about quality and the list of services.
The inquiries are vague.
A name-and-message form means the first call is spent finding out the job isn’t a fit.
Cabinet House put the craft first.
The previous site buried the work behind a generic template. I reorganized the structure around the customer’s journey, refreshed the brand, and made the projects the first thing visitors see.
Curious what I'd change on your site? Get a free video review →“Magnetize did an incredible job redesigning our website. They took the time to understand our brand and created a site that truly reflects our business. We’re thrilled with the outcome and highly recommend them.”
Most homeowners see your site on a phone before anywhere else.
So the first screen does the work: it says what you build, keeps the next step in reach, and gets a finished room in view before the thumb gets bored.
Not sure how yours holds up on a phone? Get a free video review →A contractor site is a sales tool first.
Design quality is how it does the job. These four things are the job.
How to get more remodeling leads from your website →Clarify the services
What you build, where, and for whom — clear enough that the wrong jobs filter themselves out.
Establish trust
Answer the reference question before a homeowner has to ask it.
Show the work
Finished projects up front, organized by the kind of job a visitor is planning.
Route the inquiry
Ask for project type, area and timing, so every call starts qualified.
Structure first. Then design. Then a site your team can run.
I map the people you want to attract, organize the proof they need, and build the result — without handing the project between a strategist, designer, and developer.
Where your website fits in your marketing →Map the buyer
Which projects you want more of, and what those homeowners need to see first.
Structure the proof
You approve the sitemap and proof order before anything gets designed.
Launch
Designed, built and handed over with a walkthrough, so new projects go up without me.
Matt Kelley. One person, start to finish.
I'm a songwriter and guitarist, and for a while I tried to make music my career. I loved the craft, but getting people to buy your records is a whole different skill. That's what pulled me into marketing, and it's why I work with remodelers. You do creative, hands-on work, and websites and SEO aren't what you got into this for. Juggling both is really hard. I'd rather you focus on the work and let me handle getting it seen.
Working with one person might sound risky. In practice, it means nothing gets lost in a handoff. The person you talk to on the first call is the same person who designs and builds your site, so you always know who to call.
Questions contractors ask.
What does it cost?
Most contractor sites I build land between $5,000 and $8,000, depending on page count and how much structure work is needed. A simple landing page starts at $1,000, and larger builds with extensive project galleries run $10,000 and up. The structure phase is a fixed $500 — you approve the sitemap first, and you can stop there if you want.
How long does it take?
Three to four weeks is typical. The variable is how quickly decisions and photos come back, not how fast I build.
Our project photos aren’t great.
Then that’s the first thing we’ll talk about. If the photos can’t carry the work, I’ll say so before anything gets designed — sometimes a half-day shoot is the most useful spend in the whole project.
We cover several towns. How do you handle service areas?
Every area you actually want work in gets a clear mention, and the ones worth it get their own page, so a homeowner two towns over can tell you cover them.
Do you write the copy?
I write the structure and the argument — what gets said, to whom, in what order. If you have a writer, they work from that map. If you don’t, I write it.
Will it rank on Google?
Technical foundations, structure and local metadata are built in. I won’t promise rankings — anyone who does is guessing.
What actually matters for remodeling SEO →Can we add new projects ourselves?
Yes. Project galleries are set up so a finished job is a quick update, not a rebuild. You get a walkthrough at handoff.
What happens after launch?
Thirty days of fixes are included. After that, ongoing support is available for a monthly retainer we can discuss.
What I’ve figured out so far.
Notes on structure, conversion, and why most sites collect compliments instead of inquiries.
Thirty minutes. An actual roadmap.
You keep the map whether or not you hire me.