Web design, conversion, and what actually makes a site bring in work — written from projects, not from theory.
Social media won't book remodeling jobs on its own — but it's the credibility check every homeowner runs before contacting you. Here's what to post, where, and how often, without turning it into a second job.
Most remodelers don't have a traffic problem. They have a website that loses the homeowners who already found them. Here's where remodeling leads leak out, and what to fix first.
Branding and conversion design, pulled apart on real builder and remodeler sites, and why the best contractor websites need both.
Two concept brand experiments — a luxury hotel and a mountaineering outfitter — explore what happens when you design outside category conventions, with AI as a rapid prototyping partner.
A quick audit of a local contractor's site turned up three simple issues quietly costing him leads — no rebuild needed.
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